INNOVATION . PUBLICITY. ADVERTISING

Not what, WHY!

Blog IPA Group

The ROI of Social Media

  The ROI (Return on Investment) of Social Media has been a contentious issue ever since social media started being...

So much to do, so little time!

  It’s a “normal” day at the office. Arrive, check emails, reply, check social media, reply, engage, interact and “poof”...

Why It’s Vital to Pay Yourself First in Business

  As a business owner, I am sure you have heard of the concept of paying yourself. Unfortunately, based on my...

Critical Social Media issues for Businesses

  It’s 2016 and the world of social media, as well as its integration with business are no longer emerging...

She built an App without knowing how to code and is now a millionaire

  As a recent transplant to Seattle, Tara Reed was sitting in her new apartment, staring at the blank walls....

Graphic need: it’s time to bring design into the spotlight

  From the moment you hit your alarm clock, you inhabit a world of graphic design … but compared with...

Serial Entrepreneur

  If you live in the UK or Ireland, you’ll know who Del Boy is. If you don’t, then make...

Investing In Fitness In The Office – What Are The Options Anyway?

Investing In Fitness In The Office – What Are The Options Anyway?

  The current trend of encouraging physical and mental fitness in your employees has plenty of supporters. Its proponents cite...

Social media marketing – let’s rethink community management

  The days of brands churning out daily posts on social media are over. We must  focus on creating memorable...

Five ways design is changing the way we work

  The office of today is shaping up to attract today’s naturally curious, entrepreneurial and diverse generation of workers. Alongside shifts...